Brilliant Marketing - resenha crítica

Sobre o microbook

Seduction is about making people love you. So is marketing.You can’t seduce someone if they don’t know you exist; if you don’t engage them and if they don’t appreciate you have something they want. Brilliant Marketing is your seduction toolkit. You’ll find the skills, examples and attitudes to carry out the most alluring campaigns around. Brilliant outcomes: Understand the ideas, actions, campaigns that make a real difference. Get a complete marketing skill-set to seduce and inspire. Be a master of strategy – from thinking to planning to execution. Drink in the energy and wisdom of this book...then read it again – it’s not about processes and procedures – it’s actually about you!Rupert Maitland-Titterton, Head of Public Affairs, Nestlé UK LtdBrilliant Marketing will transform your understanding of the marketing mix – essential reading.Rachel Bell, Shine Communication

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